Curatorial Narrative The early 20th-century advertising industry witnessed the emergence of visual narratives that blurred the boundaries between art and commerce. In this context, Eli Lilly & Company’s “Display samples only, Lilly Pills” (1919) can be seen as a pioneering work in the realm of modern corporate branding. Created by an anonymous artist, likely working within the company’s in-house design department, the lithograph employs a bold palette that juxtaposes red and white to convey a sense of dynamism and energy.At a larger scale, such as 44×64 inches, the visual properties of “Display samples only, Lilly Pills” undergo significant transformations. The spatial depth created by the layered color fields begins to recede, as if inviting the viewer into a virtual space. The chromatic structure, comprised of red, white, yellow, black, and orange hues, takes on an almost tactile quality, with each color vibrating at its own disti